AB InBev focuses on innovation and targets new consumers The Natural Light brand enters the vodka category from Anheuser-Busch InBev. A brand that until recently was released only for beer. Now, this brand makes its debut in vodka by launching three codes: Lemonade, Strawberry-Lemonade and Black Cherry-Lemonade. The new vodka has an alcohol content of…
8 reasons why the beer market is on the rise of 20% With high double-digit percentages, reaching up to 20%, the beer market has been moving from May until today. That is, from the moment the country came out of the prolonged lockdown and the restaurant reopened its gates. In fact, according to industry executives,…
Campari Group has announced that it plans to launch The Notes Collection, a new non-alcoholic, three-flavor line that can be enjoyed either plain or in combination with other alcoholic beverages. The tastes• The Bitter Note• The Vibrant Note• The Hidden Note According to the company, the new line is based on the philosophy of Campari…
At the 3rd annual Sommeliers Choice Awards, held in San Francisco, NIKO LAZARIDI estate managed to win two awards with the two wines with which it participated: Gold medal for Perpetuus Red 2017 and Silver for the Cavalieri Lazaridi White 2019. In this competition the wines are judged by sommeliers, wine market executives and wine…
The Geographical Indications (WTO) for “Ouzo” and “Tsipouro / Tsikoudia” were approved by the European Commission for entry in the international register of the Geneva Act of the World Intellectual Property Organization (WIPO). According to an announcement by the Association of Greek Producers of Spirits & Alcoholic Beverages, the approval was achieved after coordinated efforts…
“As of May 25, 2021, Regulation (EC) 110/2008 is definitively repealed”, the Association of Greek Producers of Alcoholic Spirits states in an announcement. As noted by SEAOP, the provisions of Regulation (EU) 2019/787, regarding the production, presentation, description and labeling of alcoholic beverages, the protection of geographical indications for alcoholic beverages, apply, in total, on…
AMBYX, the largest and oldest distributor of alcoholic beverages, wines and beer in Greece, announces the addition of Krug champagne, owned by Moët Hennessy, to its portfolio. Krug champagne, owned by Moët Hennessy, has been added to the Ambyx portfolio since June 15. The partnership includes the exclusive distribution, marketing and marketing of Krug champagne,…
Heineken has announced its commitment to a carbon-neutral footprint in its own production line by 2030 and throughout the supply chain by 2040. The announcement marks the first in a series of five key business initiatives that are part of EverGreen’s new growth strategy. These new initiatives, the first of which is “Brew a Better…
The Achaia Company of the Karakitsos family also launches wine in an aluminum can in Greece. Canned wine is now on the shelves of supermarkets and more and more fine winemakers, following the new trends of winemaking, start producing and selling wine in an aluminum can, creating a luxury category in this fast growing sector.In…
From time to time we read and try new trends in drinks, many of which pass quickly. However a new trend seems to have come to stay… the reason for Hard Seltzer! The new trend in alcoholic beverages that has conquered the USA, United Kingdom, Australia and has now come to Greece. Also known as…
