The culture of functional drinks, which contribute to health, is planned to be strengthened in the Greek market by Yum Tales of Alexandros Panagoulias.
“We represent healthy drinks and our goal is to create the culture in cafes, so that they have excellent options, such as specialty coffees, but also drinks that are good for us,” said Mr. Panagoulias.
He noted that his company represents 10 different brands from selected companies abroad, which are available in 3 packages and have been placed in the Organic Village, Cultivos Coffee, as well as in selected cafes.
“We do not choose plastic packaging for our products, which are functional drinks, such as Kombucha Roy or organic popcorn, which has been on the market for some time,” he said.
The packages that are circulating are in:
- Can
- Glass
- Carton
The goal of the company is to expand to HoReCa, strengthening its presence in the Greek market. “We try hard to increase our penetration in the Greek market and to recommend to consumers healthy alternatives, but also to create
the culture of Kombucha in Greece “.