Greek consumers showed an increased preference for cereal bars last year, a trend that shows signs of decline in the first three months of 2021.
Specifically, according to the IRI data presented by FOODReporter, total sales amounted to 32.695 million euros in 2020 compared to 33.532 million euros in 2019, down -2.5% while in terms of volume amounted to 2,456 million kilos recording an increase of + 4.37%.
At the same time, sales for private label cereal bars recorded double-digit growth, both in terms of volume and value last year, as they stood at 4.708 million euros with an increase of + 11.24%, while 680,065 thousand were sold. kg, an increase of 13.3% compared to 2019.
In the first quarter of 2021, however, private label products seem to be losing some of their momentum, declining significantly in terms of value at the same time as the decline in volume terms was more limited.
Large supermarket chains and hypermarkets have seen the largest growth in sales for cereal bars, a trend that generally goes hand in hand with consumers’ preference for larger rooms since the beginning of the pandemic as they ensure code adequacy and more distance from the other customers.