Etheleo of the Lazaridis family from Ptolemaida is considering the expansion in the USA and the United Arab Emirates, while supporting its expansion in the Greek market
America, but also the Gulf states, are two strong markets “, the co-owner of the company Ermioni Lazaridou told FnB Daily, saying that the pandemic has made it difficult to expand abroad, although the necessary contacts have been made, while the company completes this year, the first year it has entered foreign markets
Aiming at environmental responsibility and enhancing sustainability at all stages of its product development, Etheleo plans to enrich its portfolio with new products, both in the category of essential oils used as flavor enhancers and in the cosmetic line..
For the time being, the company has ten products, while in 2020 it released the organic series of essential oils (lavender, oregano, honeysuckle and thyme) for retail. At the same time, the launch in larger HoReCa packages is planned. “In the second half of 2022, we will promote the cosmetic line based on essential oils, while in the medium and long term we plan to strengthen the part of the dried medicinal plant, which has a wider range as an edible product in agri-food,” explained Ms. Lazaridou.
Etheleo’s products are in selected pharmacies and stores of organic products in Northern Greece, while, within the second half, it plans to place them in corresponding stores in Athens.