The World of Private Label (PLMA) International Trade Fair will be held in Amsterdam on December 14 and 15, following the announcement by the Dutch government that it is easing pandemic mitigation measures in the country.
For more than 35 years, the PLMA Amsterdam International Exhibition has brought together leading retailers with producers from around the world to find new products and make significant contacts in order to develop their own private labels.
“After 2 years of abstinence, the way is open again for international gatherings. I look forward to hearing the roar of exhibitors and visitors. We have all lacked the energy and dynamics of a live trade show. PLMA is ready and willing to welcome it with enthusiasm. private label industry in their annual appointment, “said PLMA President Peggy Davies.
Security measures
Although the Dutch government has eased pandemic mitigation measures, PLMA continues to focus on conducting a safe trade fair by implementing distance-facilitating measures, such as long walkways, that allow international shoppers to walk safely and comfortably. in the exhibition, to discover new products and suppliers.
Actions of the exhibition
In this year’s event, special emphasis will be given to the New Product Expo section where one can see hundreds of new exhibitors’ products. The New Product Expo will be located in the building, RAI Elicium, where the winners of the International Awards, Salute to Excellence Awards PLMA for 2021 will be located.
It is worth noting that, one day before the start of the exhibition, PLMA will hold a special seminar program at the Forum Center in RAI, with the latest news on the market and the private label industry in general.
“I encourage all retailers, wholesalers and manufacturers to come to Amsterdam to reconnect with their international industry colleagues,” Ms Davies said.