New promotion program for premium Greek wine in collaboration with Nimbility
A new partnership with Nimbility, based in Hong Kong, was recently launched by Tselepos Wines, with the aim of developing the premium Greek wine market in China.
The two-year promotional program “Glorious Greece: A Wine Odyssey”, co-financed by the European Union, includes events, digital campaigns, promotions and educational visits to Greece, in order to enhance the availability, presence and reputation of premium Greek wine in Chinese market.
The first event of the program took place at the “Hellas House” of Shanghai in Shanghai and was a masterclass for sommelier and other wine experts, which was dedicated to the varieties of Moschofileros and Agiorgitikos and a tasting event of selected Greek wines for importers, distributors and other market participants.
Also at Hellas House, there are events such as the Greek Lifestyle Gala Cocktail, through which 200 guests from all over the market will be informed about the quality and variety that Greek wines can offer to the modern consumer. A Greek Lifestyle Cocktail for journalists and influencers is expected to take place in mid-August.
As stated by Giannis Tselepos, winemaker and founder of Tselepos Wines, which includes the Tselepos Estate, the Kanava Gold Tselepos Winery in Santorini and the Dryopi Estate “This project is very important for Tselepos. We are very happy that we are finally starting our campaign despite the adversities we have all faced in recent years.We, as a company, have strong ties with China for a long time and we strongly believe that China and the Asian market as a whole will be the protagonists in the wine scene for decades to come. Therefore, our main goal through this campaign is to familiarize Chinese wine lovers with premium Greek wines and domestic Greek varieties and to show them the high levels of quality that the Greek winery has reached, through high quality brands. of Tselepos “.