The Hellenic Brewery Atalantis proceeded with the launch of the lager beer with the name Imperial for the international market.
At the moment, E.Z.A. exports 8% of its turnover and about 10% of the volume of beer produced. The company has entered several foreign markets based on national brands as well as international brands such as Imperial and Berlin.
The new release of the Hellenic Brewery Atalanti, which goes by the name Imperial, will be released in two packages of 330ml and 500ml in an aluminum box, while it will also be available in a glass bottle in similar capacities.The new release of the Hellenic Brewery Atalanti, which goes by the name Imperial, will be released in two packages of 330ml and 500ml in an aluminum box, while it will also be available in a glass bottle in similar capacities.
The new beer will initially be available in target markets with limited shipping costs. Such are the markets where the company has easier transport access such as for example the Balkans, southwest Asia, Africa given the skyrocketing transport costs in most markets worldwide to levels that can reach up to 600%. It should be noted that recently the Atalanti brewery is implementing a pilot program for the production of hops. The production is carried out in controlled quantities on a plot of land maintained by the company near the Atalanti factory.