Three of the five codes launched by InBeverages have been placed in 100 points of AB Vassilopoulos.
As stated in an interview by the Chairman of the Board. of InΒeverages, Grigoris Dounis “the capsule has entered AB Vassilopoulos, but it is a good start, because these are 100 stores of large urban centers throughout Greece and we hope that in the fall we will strengthen the company’s presence in the domestic market, entering other chains, with which similar discussions have already begun
The company, already, from 2018 started the production of functional beverages with the main ingredient the flower from the tea of Olympus. Today, in addition to AB Vassilopoulos, its products are available in selected Delicatessen in Attica, in stores
Thanopoulos and Balaskas.
It is worth noting that the company started its activity in Switzerland in January, while the market of Northern Europe, the Middle East, the Balkans, but also Russia is of increased interest, as the target is the traditional drinkers.
5 new codes in the works
The company, which records a rise in five months, seized the opportunity during the lockdowns, developing five additional codes, which will be available for HoReCa, Retail, and e-shop by the end of the year. The new codes will be released in two forms, both as a capsule and as a pyramid
.