Coffee Island was named Franchisor of the Year 2021 as part of the Franchise Success Awards, an initiative of the Franchise Success Media Group. The awards, which are organized for the first time, come to distinguish the champions of the field, thus strengthening the institution of franchising in Greece.
ΤThe Franchisor of the Year 2021 award is a special honor for Coffee Island, as, with this distinction, are recognized a series of practices that the company has developed and faithfully served in the 22 years it operates in Greece, such as: organizational and commercial innovation, the continuous support and training of the franchisees of its network, the continuous investment in the brand, the development of new products and services that strengthen the brand name and the creation of development and advancement opportunities for its employees. “These practices have today brought Coffee Island to be the No. 1 coffee chain with 420 stores in the Greek market. At the same time, award criteria are its quality contribution in the field of franchising as well as its contribution to the Greek economy and society by creating new jobs and new business opportunities “.
Achilles Lazarou, Coffee Island Network Development Director, said: “In a highly competitive environment and with the challenges posed by the pandemic, this important distinction gives us great moral satisfaction and energy to continue – in the third decade of our operation – to offer the quality proposal “Unique Coffee for Unique People”. We feel joy and pride, together with the 4,000 families of our dynamic organization, that we are the Franchisor of the Year 2021 because we try every day, step by step, to realize our vision for the quality operation of retail. The distinction belongs to all the people of the big Coffee Island family that I thank each one of them individually for their offer “.