Schweppes expands its range and welcomes to its family, the new pomegranate-flavored Schweppes.
The new flavor complete the line of Schweppes Orangeade, Lemonade and Pink Grapefruit soft drinks.
Remaining true to the message of the eponymous campaign “Enjoyment wants character”, and on the occasion of the release of the new pomegranate flavor, the brand has designed a comprehensive communication plan, which includes TV spots, digital and outdoor actions, as well as collaborations with influencers.
At the same time, until Saturday, December 11, Schweppes invites consumers to discover the most festive aspect of themselves with a visit to the Schweppes Pop Up Bar / Lounge in Golden Hall.