For us, the creation of a product from its production to its market placement is a ritual; industrialization of production is a concept unknown to us. The human factor, namely human care, is involved at every stage of production.

Our products, before their release, "pass" through our hands more than through lifeless machinery. Before their release, we want to know their behavior and that’s why we think of our products not simply as handmade, but as living things!

In our laboratories, using perfectly natural and skin-friendly ingredients is a priority. On a daily basis, our scientific team, in co-operation with institutes around the world, examines and implements new ingredients, modern and plant-based, in order to create innovative compositions, free of ingredients that have either been accused of damaging properties or we consider they do not meet the necessary standards for being used in our pure products.