According to a lost poetic Atthis by one Hegesinous, a maiden by the name of Ascra lay with Poseidon and bore a son Oeoclus who, together with the Aloadae, founded the town named for his mother. As a result, the ancient town Ascra or Askra was located upon Mount Helicon, five miles west of Thespiae In boeotia, Central Greece. Helicon was known in Greek mythology because of the two springs located here: the Aganippe and the Hippocrene, both of which bear "horse" (ἵππος híppos) in their names. They were sacred to the Muses. There are archeological findings that indicate the valley of the muses was in Ancient Askra. Also, it is the home of Poet Hesiod.

The Helicon was an emblem of poetical inspiration. There were musical and theatrical games held in the valley during the Mouseia festival. The valley of Muses was a sacred forest where are the arts were blooming. Muses were considered the source of the knowledge embodied in the poetry, lyric songs, and myths that were related orally for centuries in ancient Greek culture.

In the late seventh century BCE, the poet Hesiod placed a reference to the Muses on the Helicon at the very beginning of his Theogony:
From the Heliconian Muses let us begin to sing, Who hold the great and holy mount of Helicon, And dance on soft feet about the deep-blue spring And the altar of the almighty son of Cronos, and, When they have washed their tender bodies in Permessus. Or in the Horse's Spring or Olmeius, Make their fair, lovely dances upon highest Helicon And move with vigorous feet.
We started "building" a strong brand name, "ASKRA THE VALLEY OF MUSES", as a direct reference to the place and the name of the area inspired by the face and the meaning of the muse. We created our logo - trademark for the exportable products of the company LYMPERIS ESTATE, based on the meaning and the face of the Muse for the main product of the company, the Extra Virgin Olive Oil.